Search Engine Optimisation (SEO) is ever-changing, and a drop in search engine position is something no businesses should suffer from.

Loading time (on mobile) is the key ranking factor in Google’s algorithm update that is going to be released on 31st July 2018 – the update continues to give higher rankings to websites with better mobile usability and speed. Studies show that people do care a lot about how fast a website loads, that is why Google has decided that page speed will be a critical ranking factor for mobiles now. So, from the 31st July 2018, if your website fails the Google’s ‘Mobile Usability and Speed Test’ you may see a decline in your mobile rankings – and with mobile search volumes outperforming desktop search volumes, that’s big news. No, that’s MASSIVE news!

A page load time on mobile phones is the key metric for the new Google algorithm, specifically regarding those pages with the slower speeds for users on mobile devices will be affected by the update. NOW is the time to make sure that your website is optimised for mobile viewing and for best page loading speeds – and The Geeks are here to assist!

We can help you to optimise your website for mobile viewing before the 31st July algorithm update and ensure that no matter what Google throws at you, your business will not suffer. If you find out about this new update after 31st July, we can still assist you as it’s better late than never. All you have to do is get in touch with the Geeks!

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