Choosing a great domain name for your website can sometimes be quite a daunting task. Anxieties are high when it comes to choosing the perfect name, as your domain name is essentially the very core of what your website is going to be about. A domain name is as much a part of your identity as your personal brand, blog content and company logo. At a loss as to where to begin when it comes to picking the perfect domain name? Fret not, for in this article we will look at 7 tips for choosing the best domain for your website, so read on to find out more!

1. When In Doubt, Go With “.com”

When it comes to domain name, you have the option of using anything from a “.net” all the way to specific extensions such as “.tv”. With so many options available to you, you may not know which extension is the best. When in doubt, always go with a “.com” extension. Why? Well, a “.com” extension on the world wide web is the equivalent of Versace in the fashion world. More than 90% of internet users rate “.com” sites as the most trustworthy, so unless you have a truly compelling reason to register an alternative extension, sticking with “.com” will yield the best results.

2. Scoop Up Other Extensions

With the first point kept in mind, you will want to make sure that you also purchase the other domain extensions as backup. Picking and purchasing other top level domain variations such as “.net”, “.biz” and “.org” will help redirect visitors who may potentially type in the wrong domain into their browser. This way, they will still be redirected to the correct site, ensuring that you do not lose any potential traffic.

3. Keep It Short And Sweet

A good domain name is one that is short, sweet and memorable. If a domain name is longer than 3 words, people may have a hard time remembering it, leading to loss in traffic and sales. Three words is the general rule, maybe even four, but you will definitely want to avoid long and dragged out domain names.

4. Match Customer Expectations

If someone sees a domain name such as “BestMakeUp.com”, chances are, they will expect your website to be about cosmetic products. Choose a domain name that lets your customers know what they are in for from the second they lay their eyes on it. Your website should always deliver exactly what it says on its label – the label being your domain name here. Do not mislead customers, but instead, give them what they are looking for.

5. Check For Copyright

Nothing is worse than coming up with an amazing domain name, only to find out that someone else is already using it. Not only is that disappointing, it could potentially land you in some legal hot water. Always remember to check, check and check some more before you register a domain name to ensure that you absolutely no where near to copying a competitor or another business.

6. Keywords Are Your Best Friend

Keywords are not just for blog posts or content – they are key when it comes to selecting the ideal domain name for your business. Have a brainstorm session and come up with words and terms that are related to your business and use these keywords in shaping your chosen domain name. Search engines work off targeted keywords when indexing and fetching information for users, so ensuring that you are optimising the use of your targeted keywords will avoid any loss in business or traffic.

7. Protect Your Privacy

When registering a domain, you will need to provide personal information such as your name, address, phone number and email address. Unfortunately, through the WHOIS database, that also means anyone can look this information up, so you will want to ensure that you protect your privacy. Sign up to our Domain Privacy Protection in order to stop your information from being leaked to unwanted parties.

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